Holiday Inn Express East Midlands Airport 0371 902 1609
Pegasus Business Park, East Midlands Airport, Castle Donington,
Derby, DE74 2TQ
Postcode for Sat Nav: DE74 2UZ
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This Policy explains how we use any personal information we collect about you when you use our Website or stay at our Hotels. Please note that these terms, conditions, policies and statements apply to and all affiliated websites owned and operated under Atlas Hotels Group Limited on behalf of our franchised Holiday Inn Express hotels.


Your privacy is very important to Atlas Hotels Group Limited. To help protect your privacy, we have outlined how we use any personal data we collect about you

  1. What information is collected about you
  2. How this information about you will be used
  3. Your Rights
  4. Retention of the information collected about you
  5. How we secure your information
  6. Website / Marketing
  7. Cookies
  8. Changes to our Privacy Policy
  9. How to Contact Us


1. What information is collected about you

As a guest / intended guest of our hotels we will be obliged to ask for personal data about you and/or members of your family or friends/colleagues that may be travelling with you

  1. Contact Details e.g. full name, contact number, email
  2. Personal Information e.g. nationality
  3. Information relating to your children e.g. age, gender if staying
  4. Credit/Debit card to guarantee a reservation
  5. Loyalty Program membership number
  6. Arrival / Departure dates
  7. Room preferences / Interests to enhance your stay

2. How this information about you will be used

The collected information may be used in a number of different ways, but primarily to fulfil a Contract

Contact Details

To manage hotel reservations / accommodation bookings

To monitor your use of hotel services

To manage invoicing and payment records

Personal Information

To comply with any Legal/Immigration requirements

Information relating to your children

To ensure under 16 year olds are not staying unaccompanied by an adult

To ensure we are fulfilling accommodation requests for multi occupancy bookings

Persons under 18 years of age is limited to their name, nationality and date of birth, which can only be supplied to us by an adult

Credit/Debit card

To “guarantee” hotel reservations / accommodation bookings

To take payment in advance of arrival subject to T&Cs of the selected accommodation rate

Loyalty Programme / Membership Number

To supply Reward benefits where applicable

To acknowledge your “loyalty” to our brand

Arrival/Departure Dates

To manage hotel reservations / accommodation bookings

Room preferences / Interests

To enhance your stay

To ensure any “special needs” are accounted for

To improve services that we offer

3. Your Rights

  • The right to be informed about how your personal information is being used (as per above example)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or stop collecting it. This is outside of any legal retention requirement
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator; in the UK, it’s the Information Commissioner’s Office (ICO) - Information Commissioner’s Office. You can contact the ICO via their web-form at or call the ICO helpline on +44 (0)303 123 1113.

4. How this information about you will be used

We will hold onto your information for the duration of your booking / stay.

We will hold onto your information for the statutory legal requirement:

  • Invoice retention to comply with the UK Inland Revenue
  • Registration Card retention in respect of the Home Office / Border Control Agency

We will hold onto your information to assist in resolving disputes, prevent fraud and abuse or enforce our terms and conditions at the time of booking

5. How we secure your information

Atlas Hotels Group Limited takes data security seriously and we use appropriate technologies and procedures to protect personal information. Our information security policies and procedures are aligned with widely accepted international standards; we apply the controls detailed in the Payment Card Industry Data Security Standard (PCI DSS) to all environments storing personal data.

These standards are applied and are reviewed regularly and updated as necessary to meet our business needs, changes in technology and regulatory requirements. For example:

Policies and Procedures

  • We have measures in place to protect against accidental loss and unauthorised access, use, destruction, disclosure of data
  • We have a Business Continuity and Disaster Recovery strategy that is designed to safeguard the continuity of our service to our clients and to protect our people and assets
  • We place appropriate restrictions on access to personal information
  • We implement appropriate measures and controls, including monitoring and physical measures, to store and transfer data securely
  • We conduct Privacy Impact Assessments in accordance with legal requirements and our business policies

Training for Employees and Contractors

  • We require privacy information security and other applicable training on a regular basis for our employees and contractors who have access to personal information and other sensitive data
  • We take steps to ensure that our employees and contractors operate in accordance with our information security policies and procedures and any applicable contractual conditions

Vendor Risk Management

  • We require, through the use of contracts and security reviews, our third-party vendors and providers to protect any personal information with which they are entrusted in accordance with our security policies and procedures

6. Website / Marketing

To help protect your privacy, we adhere to the following guidelines.

  • Our Website will explicitly ask when it needs information that personally identifies our customers or allows it to contact our customers ("Personal Information"). When possible, this Website will provide our customers with the means to make sure that Personal Information is correct and current
  • Our Website and its service providers use Personal Information to operate the sites, provide services, and to inform our customers of new features, services, and products
  • Our website also uses Google Analytics. This service sends website traffic information to Google’s webservers. Google Analytics doesn’t identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to monitor traffic to and usage of our website. You can opt-out of Google Analytics :
  • Our Website will not sell Personal Information to Third Parties
  • Our Website may disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable law or with legal process
  • Acceptance of Agreement - You agree to the terms and conditions outlined in the Terms of Use Agreement ("Agreement") with respect to our site (the "Site"). This Agreement constitutes the entire and only agreement between use and you and supersedes all prior or contemporaneous agreements, representations, warranties, and understandings with respect to the Site, the content, products or services provided by or through the Site, and the subject matter of this Agreement. This Agreement may be amended at any time by use from time to time without specific notice to you. The latest Agreement will be posted on the Site, and you should review this Agreement prior to using the Site.
  • Copyright - the content, organisation, graphics, design, compilation, magnetic translation, digital conversion and other matters related to the Site are protected under applicable copyrights, trademarks and other proprietary (including but not limited to intellectual property) rights. The copying, redistribution, use or publication by you or any such matter or any part of the Site, except as allowed by Section 4 below, is strictly prohibited. You do not acquire ownership rights to any content, document or other materials viewed through the Site. The posting of information or materials on the Site does not constitute a waiver of any right in such information and materials. Some of the content on the site is the copyrighted work of third parties.
  • Service Marks - The web address (domain) and others are our service marks or registered service marks or trademarks. Other product and company names mentioned on the Site may be the trademarks of their respective owners. The following are some of the trademark and service marks owned by Six Continents Hotels, Inc., its parent, subsidiaries, or affiliates, which are all members of the IHG: InterContinental Hotels Group: IHG®, InterContinental®, Crowne Plaza®, Kimpton® Hotels & Restaurants, Hotel Indigo®, Holiday Inn®, Holiday Inn Express®, Holiday Inn Resort®, Holiday Inn Club Vacations®, Candlewood Suites®, Staybridge Suites®, EVEN®, HUALUXE® Hotels & Resorts, IHG® Rewards Club, Kidsuites®, Best-4-Breakfast®, Holidex®, Holidome®, Express Start®, Sleep Advantage®, Candlewood Cupboard®, and Great Hotels Guests Love®
  • Limited License/Permitted Uses - You are granted a non-exclusive, non-transferable, revocable license:
    1. To access and use the Site strictly in accordance with the Agreement
    2. To use the Site solely for internal, personal, non-commercial purposes
    3. To print out discrete information from the Site solely for internal, personal, non-commercial purposes and provided that you maintain all copyright and other policies contained therein. No print out or electronic version of any part of the site or its contents may be used by you in any litigation or arbitration matter whatsoever under any circumstances.
  • Restrictions and Prohibitions on use - Your license for access and use of the Site and any information, materials or documents (collectively defined as "Content and Materials") therein are subject to the following restrictions and prohibitions on use:
    1. You may not copy, print (except for the express limited purpose permitted by Section 4 above), republish, display, distribute, transmit, sell, rent, lease, loan or otherwise make available in any form or by any means all or any portion of the Site or any Content or Materials retrieved therefrom
    2. Use the Site or any materials obtained from the Site to develop, of as a component of, any information, storage or retrieval system, database, information base, or similar resource (in any media now existing or hereafter developed), that is offered for commercial distribution of any kind, including through sale, license, lease, rental, subscription or any other commercial distribution mechanism
  • This Website is operated by Atlas Hotels Limited
  • Atlas Hotels Group Limited will protect and defend the rights or property of Atlas Hotels Group Limited on this site and act under exigent circumstances to protect the personal safety of Users of Atlas Hotels Group Limited Hotels, the Site, or the Public

If at any time a customer believes that this Website has not adhered to these principles, please notify Atlas Hotels Group Ltd by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it.  and we will use all commercially reasonable efforts to promptly determine and correct the problem.

7. Cookies

Our customers should also be aware that information and data may be automatically collected through the standard operation of our internet servers and through the use of "Cookies". "Cookies" are small text files a Website can use to recognise repeat users, facilitate the user's ongoing access to and use of the site and allow a site to track usage behaviour and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto a system and damage files. Generally, cookies work by assigning a unique number to each customer that has no meaning outside the assigning site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows a customer to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide customers with certain features (e.g. customised delivery of information) available on our Website.

8. Changes to our Privacy Policy

We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make that clear on our website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use our services

9. How to contact us

If you

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

You can contact us by email:-  This email address is being protected from spambots. You need JavaScript enabled to view it.

You can write to us at:-

Data Protection
Atlas Hotels Limited
Bridgeway House
Stratford upon Avon
CV37 6YX

Registered Company Number 03218948


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PhoneIconReservations Office: 0800 43 40 40